Fillmore East was promoter Bill Graham's late 1960s – early 1970s rock palace in the East Village area of New York City. This venue provided Graham with an East Coast counterpart to his existing Fillmore West establishment in San Francisco.
Opening on March 8, 1968, the Fillmore East quickly became known as "The Church of Rock and Roll," with two-show concerts several nights a week. Known as the Village Theater for most of its previous existence, the venue had been a mainstay of the Yiddish theatre circuit; it had also been a cinema and had fallen into disrepair before Graham's acquisition. Despite the deceptively small marquee and façade, the theater had a capacity of 3,664 seats.
The Joshua Light Show, headed by Joshua White, was an integral part of many performances, with its psychedelic art lighting in a backdrop behind many live bands.